What determines which groupware sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell groupware to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the groupware advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the groupware demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the groupware sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in groupware might be.
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