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Rarely is training and development information completely neutral; usually there's a point of view, maybe even a hidden agenda. Because it's so easy to publish on the Internet, opinions on training and development abound. Always consider the source of the information. A website fully devoted to wireless laptop modem is more likely to be reliable than one that covers lots of disparate fields. We do recommend at the end of the day that you check out the information for yourself. You are often the very best of judges.
Why is this important? The Internet abounds with all sorts of information on training and development, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about training and development posted in Internet newsgroups can be flawed. Even if the training and development document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
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What determines which training and development sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell training and development to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the training and development advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the training and development demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the training and development sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in training and development might be.
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