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What determines which job training sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell job training to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the job training advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the job training demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the job training sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in job training might be.
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Anyone with a computer and modem can become an electronic publisher of job training on the Internet, disseminating information to a global audience. While this new medium explodes with job training information, it also poses a vexing problem: How do you evaluate the quality of the job training information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting job training fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our job training recommendations.
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