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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous corporate communications companies that operate websites for quick quids. Many corporate communications sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do corporate communications site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a corporate communications site learns that you are interested in corporate communications, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some corporate communications websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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Use a Secure Browser when shopping for corporate communications. Your browser should comply with industry security standards, such as Secure Sockets Layer (SSL). These standards scramble the purchase information you send over the Internet, helping to secure your transaction. When you enter the corporate communications secure shopping environment you will see the URL prefix https:// instead of http://
If you pay for corporate communications by credit or charge card online, your transaction will be protected by legislation. Under these laws, consumers have the right to dispute corporate communications charges under certain circumstances and temporarily withhold payment while the creditor is investigating them. In the event of unauthorized use of your credit or charge card, you are generally held liable only for the first $50 in charges. Some companies offer an online shopping guarantee that ensures you will not be held responsible for any unauthorized charges made online.
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