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Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase talk radio connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an talk radio organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells talk radio online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.
Why are these developments important? As the Internet becomes a way to buy and sell talk radio products and services, financial transactions become essential. Right now, most talk radio transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.
There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for talk radio with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing talk radio is entirely up to you. We suggest you employ the purchasing avenues available from the talk radio supplier we recommend.
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When you decide to purchase talk radio online check out their returns policy. Many talk radio websites offer a no obligation period with a guarantee of full refund of the purchase price if you return the goods in a satisfactory condition.
Internet shopping for talk radio is rapidly growing and this means high competition between sites selling and marketing talk radio goods or services. This competition is good for you because it means everyone selling talk radio has to operate their business to high ethical and professional standards.
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