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Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a world music tabloid as you are a respected world music journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on world music, well informed or otherwise, to just stack their world music articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on world music and lots of it.
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What determines which world music sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell world music to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the world music advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the world music demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the world music sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in world music might be.
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