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Just a word of caution. Although the prices for course internationally may be better than say New Zealand you should also check out the freight and shipping charges. What's the point of getting cheap course prices which are then converted to very expensive course prices when the freight is added.
Do the numbers add up when freight is taken into account? Our research on many products, including course, has revealed that many suppliers are now offering course freight free. This will change the numbers in your favour.
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First of all, how do potential customers sort out the value of a course website? That can be difficult given the amount of online clutter. To attract customers, a course provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the course pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of course products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and course are already familiar. While online course sales are growing rapidly, it still represents a small percentage of sales in the real world.
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