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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous emergency medicine companies that operate websites for quick quids. Many emergency medicine sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do emergency medicine site operators do with this information?

Most claim that they use it to personalize your experience on the site. For instance, if a emergency medicine site learns that you are interested in emergency medicine, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some emergency medicine websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.

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If you've spent any time online looking for emergency medicine, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for emergency medicine ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.

What determines which emergency medicine sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell emergency medicine to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the emergency medicine advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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